Why is Social Media Marketing Important

Why is Social Media Marketing Important


Most of the older businesses that were established before the introduction of technology have made it quite far because they had 2 things in their arsenal that were very strong. The customer loyalty that came from operating a business successfully over the years and also the fact that they had an open mindset and embraced the change of the business mindset, marketing mindset and advertising mindset. Other businesses that were similar to these businesses that had a lot of success before but not in the 21st century didn’t make the leap from the older business tactics to the newer ones to attract the younger potential customers. So the question  for the people that are making the leap from the older tactics newer tactics is how? This question can also be directed to newer businesses that are looking to add or improve their social media marketing. Before anything else on this list, you must first have a website. If you don’t then you can get a web design company to assist you. You could google top 3 web design companies malaysia and compare the pricing and features that you’d be getting from said companies. You should then make an informed decision as this will be the hub for your company to receive the traffic from oncoming potential customers. You also might want to read more about the top 3 web design companies in Malaysia at makeaward.com.

  1. Targeted Marketing
Target Market Definition, Examples and Ways to Define Your Target Market

The online world is not something that’s infinite but more finite. This is because the servers can only handle so much bandwidth at one given time and if we go and needlessly advertise our businesses at a random site that doesn’t even feature our targeted demographic then that’s just a waste bandwidth for one thing and it’s also a waste of money. The name of the game here is to spend the least amount of money while getting more traffic diverted to your website. One of the things that we’ve learnt over time is that data is a very important tool that can be used to help our businesses flourish. You could use Instagram, Facebook or even Google to help advertise your company.

  1. Increased Impressions

One of the things you’d definitely get is an increased number of impressions from people that will make your business a little bit more well known as people are coming across it. This will mean that more people will start taking note subconsciously that a company like this exists. And the best part is this whole segment of marketing and advertising is cheaper per impression if you compared it to billboards and banners. Remember, The name of the game is to reduce the amount of cost spent and still bring in the diverted traffic towards your website to increase the number of views.

So, If you’re a logical and conscientious person then the data will show that social media marketing is the way to go for the future as the cost of it is fairly low as there is little to none upkeep on the other side of the fence. So, consider social media marketing for your business needs the next time you come up with a marketing plan.

See also : Getting Into the Online Business

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